Real Story.
Better Decisions.

Stratus is a market research company focused entirely on agriculture.

We help farmers be heard and we help our clients get the real story so they can make better decisions.

Syndicated Research

Make our Syndicated Research studies your first stop for market intelligence. Strategic planning starts here.

Ag Retail
Ag Retail

Monitor retailer opinions of services and programs compared to competitors.

Biologicals
Biologicals

Understand grower and retailer experiences, attitudes and perceptions of biologicals/biostimulants.

Crop Protection
Crop Protection

Evaluate the effectiveness of tactics and diagnose factors that limit growth of crop protection brands.

Digital Ag
Digital Ag

Understand farmers’ and retailers’ views on field data management software brands.

Financial Institutions
Financial Institutions

Learn about the financial needs of Canadian farmers and the performance of leading financial institutions.

Seed
Seed

Build a stronger brand strategy by using grower insights for all aspects of the seed marketing mix.

Turf
Turf

Hear what golf superintendents have to say about chemical manufacturers, distributors and leading fungicide brands.

Custom Research

Every company has a unique way of making strategic decisions. The data used to inform these decisions should be unique too.

Launching a new crop input technology

The market for biological crop inputs is still young. There are few examples to follow when planning to introduce a new technology, especially for major crops. Our client wanted an indication of...

Determining the value of canola seed traits and pricing competitively

Our client wanted a better way to set the right price for each canola seed hybrid, especially as the main herbicide traits became available from multiple seed brands. They needed to know the...

Grain Marketing in North America

Successful grain marketing is a critical success factor for many farming operations.  Our client wanted to further their understanding of the grain marketing process for North American...

Benchmarking Beneficial Insects in Alberta

Understanding of the role and value of beneficial insects as part of an integrated pest management plan is still a relatively underutilized agricultural practice in Western Canada.


Insights

Gaining Retailer Confidence in Biostimulants

October 16, 2023 by Sarah Healy

How can biostimulant companies get the channel onside, instill confidence in retailers and encourage them to recommend the use of biologicals in row crops?

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